Garnier Fructis Advert

[Spion Kop]

I Heard The Greatest on a advert for Garnier Fructis on tv the other night.

[olives]

thats a shame

[Paul]

Why? That's more money in her pocket. Are you opposed to her making more money?

[olives]

no, and it's good that more people hear the music but those adverts are crap and homogenic, it's turning her music from creative expression into a meaningless commodity. i don't think it's morally wrong it's just boring and a bit of a shame to devalue music like that - cause the people who make shampoo don't give a crap about her music and neither do the people buying the shampoo or whatever it is.

When i here that song in my bedroom its something personal and direct, on an advert it serves the purpose of forfilling some contrived emotional response. 'wow isn't this product dreamy/ambient yet soulful' i bet those were some of the buzz words on the marketing board at loreal hq or wherever.

now tell me that ain't rock n roll

[Paul]

You're too idealistic. Music is a commodity now, a selling tool. You're still free to listen to it in the privacy of your room or car or iPod or whatever and develop whatever kind of attachment you want to it, so don't get ruffled if it gets played in a tv or radio ad.

Even now, I discover cool things by hearing them in a tv ad. So it's not a complete waste of time for the artists to sell their music that way.

[Moon Pix]

If your relationship with a song or an artist can be tarnished by it/them being used in a commercial Id seriously start questioning how strong that relationship is. When Im listening to something in my room the resonance it has with me is thje only resonance that exists as far as Im concerned and I can imply forget any other factors. Its like if I listen to Mississippi John Hurt singing some old folk song I don't think about the whole history of the song and the fact that its been passed on and on from musician to musician, I just think about how I feel about it.

Im just happy that songwriters can make money.

[olives]

no it's not a complete waste of time i just don't like the way these adverts tell you what to think, like when there's a documentary about the iraqi war victims and they play a keane track behind it. It makes you think 'wow isn't that awful and harrowing' but it's just patronising and cheapens it because keane don't really express the pain and suffering of those people so it just sounds odd and forced.

[davidleeroth]

I just used Garnier Fructis 2 in 1 shampoo last weekend at my friend's place and later that night I hooked up with an awesome girl. I cannot help but give this shampoo two thumbs up!

[ChanTheGreatest]

I just used Garnier Fructis 2 in 1 shampoo last weekend at my friend's place and later that night I hooked up with an awesome girl. I cannot help but give this shampoo two thumbs up!

haha
I used Garnier Fructis years ago so I helped them to give money to Chan. But I don't deserve any merit for that.
Now if you want to keep that girl, make her listen to Cat Power.
too bad I can't buy some DeBeers diamonds right now...I would give a diamond ring to Chan so she could sell it again or yet keep it on her....
JUST KIDDING...
it's funny it's always so serious here

[philipsmog]

Shampoo whatever, the only thing Chan has ever done that bugs me to this day is the De Beers diamond ad.

[olives]

its unnecasary really i don't think she's on the bread line.

[johansen smith]

no it's not a complete waste of time i just don't like the way these adverts tell you what to think, like when there's a documentary about the iraqi war victims and they play a keane track behind it. It makes you think 'wow isn't that awful and harrowing' but it's just patronising and cheapens it because keane don't really express the pain and suffering of those people so it just sounds odd and forced.

blame the filmmakers, not Keane.
blame DeBeers et al, not Chan Marshall... if you really must assign "blame"... ugh, how is "selling out" still a topic of conversation

[olives]

I was never blaming Keane. 'selling out' isn't the issue, i'm not anti capitalist. i'm simply saying from my view point i feel it is a shame when tracks i like are used on advertisements because it devalues them for me, makes them non personal, associates them with a product and eventually makes the track boring.

It's like if you bought a really great hat that you really loved but every time you went out you kept seeing it on all these idiots, it would piss you off. I'm not saying only a select few should get to listen to Chan, i'm no elitist, i just think its idiotic and out of context putting her music to a product like shampoo. That's just because i see the music as my own and don't want to think about shampoo when i hear it.

I don't know what i would do if i recorded music though i'd probably sell it to an add, I dont know. I suppose getting your music more widely heard cancels out the dissapointment for existing fans.

[Noid]

You're too idealistic. Music is a commodity now, a selling tool. You're still free to listen to it in the privacy of your room or car or iPod or whatever and develop whatever kind of attachment you want to it, so don't get ruffled if it gets played in a tv or radio ad.

Even now, I discover cool things by hearing them in a tv ad. So it's not a complete waste of time for the artists to sell their music that way.

It's not the idea of making money, I don't think anyone would oppose that. It's just that, music is an art form. When any good art is made, it's because the artist was trying to convey a message. So, when that message becomes attached to a commerial product, the message becomes lost. Would you have liked to seen one of Da Vinci's paintings on a Coke or shampoo bottle? Take the way Jim Morrison threatened to burn a Pontiac car if they aired a commerical with the song "Light My Fire" or the way the Beatles sued over the useage of Nike using "Revolution." That song means something to the people, we don't want to think of it with a shoe!

Now, Chan obviously agreed to the usage of her song in the commerical, so that's OK with me. All I'm saying is, to many a song represents a time period in their lives and when it's used to define another thing, it can have a lessening affect on it. For example, some of my friends no longer listen to the Fleetwood Mac song "Don't Stop" because the the Clinton's use of it during the 92 campaign. They identify that song with those people now. Not me, but I understand why. I hope I cleared some of this up. Peace

[johansen smith]

Holy shit, this thread.

[crushedout]

Why? That's more money in her pocket.

"If you want / Money in your pocket / A top hat on your head "

We should have seen it sooner.

What a sellout.

[Paul]

I think it's obvious that some fans care much more about particular songs than the artists do. For all we know, "The Greatest" could just be some thing Chan tossed off in the middle of the night that she knew would sound good on her new record. Do you really think she's got a deep emotional attachment to everything she's ever written?

[philipsmog]

It's a short clip of a song playing in the background for something as harmless and everyday as shampoo!!! Now I think artists should be aware of how their songs are being used and every individual deal should be weighted carefully.
I don't find anything especially offensive about this commerical pairing.

[Moon Pix]

I go leave my computer for one day to go to London to see Chan and y'all go barmy.

[Fiona]

It's like if you bought a really great hat that you really loved but every time you went out you kept seeing it on all these idiots, it would piss you off.
Ugh, did that happen to you? It's the worst. A couple of summers ago I saw this amazing jacket in the Observer magazine and couldn't get out to topshop quick enough to grab one. Then a few weeks later what happens? That twat Pete Doherty staggers out on stage at live 8 wearing the same jacket. WTF?! I was so annoyed.

Let's all lighten up now!

[Moon Pix]

i don't think it's morally wrong it's just boring and a bit of a shame to devalue music like that - cause the people who make shampoo don't give a crap about her music and neither do the people buying the shampoo or whatever it is.


Well an interesting thing I have to tell you about the Forum show is that one girl behind me asked her friend "Is that her" when Dexter Romweber's sister walked onstage and sat behind the drums, a girl behind me asked an American guy she was with wether he was a big fan and he said "no not really" and the best one from this concert was, drumroll please..... about 3 quarters of the way through Chan's set the the guy standing next to me in the front row was so bored he started fucking around with his mobile phone.

Believe it or not Olives but sometimes the most apathetic and least psssionate people are in the audience with you. On top of that you should never assume that advertising executives arent music fans or that they can't be. In fact the reason that she ended up doing the Chanel thing is because Karl Lagerfeld is a fan. Maybe somebody who works at Garnier is a Cat Power fan and just wanted to get her some exposure. Its not necessarily just a cynical exercise in manipulating peoples emotions using a piece of music.

[Spion Kop]

Caught it again last night, I think it was for some skin cream product. Crap ad but ya know. Not like she's U2.

[olives]

That is an interesting point Moonpix and one close to my heart, I F****** HATE LONDON AUDIENCES. They are soooo rude, so unsuportive or unapreciatative! it actually makes me sick, i don't know how people live in the capital if people act the same there. When i saw Chan at the Roundhouse there was a couple blatantly on a first date stood infront of my snogging so i waited a while then got fed up and tried to go to the side of them and then infront so i didnt have to watch the horrible close up of there tongues and saliva intermingling. The woman got so mad with me she almost hit me just for trying to move.

And this is typical of London audiences, they hardly clap and are really nonchalant.

But yeh maybe executives arn't all cynical.

[Moon Pix]

And this is typical of London audiences, they hardly clap and are really nonchalant.

Ill tell you its really really weird because at the first Memphis Rhythm Band show in London the crowd went wild, honestly the excitement in the room was tangible and it was a great atmosphere.:)

Aside from that one show though I have to say that Birmingham audiences are better.

[Spion Kop]

Their Still using The Greatest in their ad's, it was a differnet ad as well.

[soot]

>>>>>>>>>>>>>
"If you want / Money in your pocket / A top hat on your head "

We should have seen it sooner.

What a sellout.

<<<<<<<<<<<<<<

thats a Tom Waits cover...she didnt write it...

re: use of songs in commercials..I think that most people who criticize artists for letting their songs be used in commercials will never be in the posistion of being offered such an opportunity and have to actual make that decision..so who's to say...no major radio station will ever play The Greatest so you got get your songs heard somewhere...